299 lines
11 KiB
HTML
299 lines
11 KiB
HTML
<!doctype html>
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<html lang="en" prefix="og: http://ogp.me/ns#">
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<head>
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<meta charset="utf-8">
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<meta name="viewport" content="width=device-width, initial-scale=1">
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<!-- SEO -->
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<title>Freibier.cc, Aufbau der Marke</title>
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<meta name="description" content="Presentation about Beer and Open Source">
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<!-- URL CANONICAL -->
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<!-- <link rel="canonical" href="http://freibier.cc/"> -->
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<!-- CSS WebSlides -->
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<link rel="stylesheet" type='text/css' media='all' href="static/css/webslides.css">
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<link rel="stylesheet" type='text/css' media='all' href="static/css/svg-icons.css">
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<link rel="stylesheet" media="screen" href="https://freibier.cc/slides/220602/static/fonts/HKGrotesk_2466/hk-grotesk.css" type="text/css"/>
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<!-- Android -->
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<meta name="mobile-web-app-capable" content="yes">
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<meta name="theme-color" content="#333333">
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</head>
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<body>
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<header role="banner">
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<nav role="navigation">
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<p class="logo"><a href="index.html" title="Freibier.cc, open source beer from Regensburg">Freibier.cc, Aufbau der Marke</a></p>
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</nav>
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</header>
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<main role="main">
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<article id="webslides" class="vertical">
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<section>
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<div class="wrap aligncenter">
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<h1><strong>Freibier.cc</strong></h1>
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<h2>Aufbau einer Marke im Craft Bier Bereich</h2>
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<p class="text-intro">
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Sven Wagner
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</p>
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</div>
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<!-- .end .wrap -->
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Wer steht hier?</h2>
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<p class="text-intro">
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Sven Wagner
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Ausbildung zum Brauer und Mälzer in mittelständischer Brauerei, 1996 - 1998</li>
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<li>Studium zum Diplom-Braumeister, TU München Weihenstephan, 1998 - 2002 </li>
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<li>Fast 20 Jahre Inbetriebnehmer für Brauereien weltweit</li>
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<li>2016 Mitbegründer Waschraumbrauerei</li>
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<li>2020 Mitbegründer freibier.cc </li>
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</ul>
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</div>
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<!-- .end .wrap -->
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>freibier.cc</h2>
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<p class="text-intro">
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Open Source Bier aus Regensburg
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Kleine Single Batch Brauerei</li>
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<li>Alle Rezepte werden unter einer Open Source Lizenz veröffentlicht, CC-0</li>
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<li>Alle verwendeten Materialien mit Lieferant und Chargennummer werden veröffentlicht</li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Wie alles begann</h2>
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<p class="text-intro">
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Wie eine Linuxkonferenz die Marke begründete
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Die Firma war gegründet, aber wir hatten keine Idee einer Marke, einer Geschichte zum Bier, etc.</li>
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<li>Anfrage einer <a href="https://wiki.debian.org/DebianEvents/de/2021/MiniDebConfRegensburg/" title="MiniDebConf Regensburg">Linuxentwicklerkonferenz</a>, ob wir für sie ein Bier brauen wollen.</li>
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<li>Hinweis, dass das Bier mit den <a href="https://de.wikipedia.org/wiki/Debian_Free_Software_Guidelines" title="DFSG">DFSG</a> kompatibel sein sollte.</li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Lizenz für die Rezepte</h2>
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<p class="text-intro">
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Warum verwenden wir die CC-0?
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>In Deutschland wird Rezepten die erforderliche Schöpfungshöhe aberkannt, um sie lizenzieren zu können.</li>
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<li>Deshalb die Veröffentlichung in die Puplic Domain unter CC-0</li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Wer kauft eigentlich unser Bier?</h2>
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<p class="text-intro">
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Darf ich ihnen Björn vorstellen?
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Was lesen unsere Kunden, was schauen sie für Filme, Kino oder Streaming?</li>
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<li>Spielen sie am Computer, wenn ja, was?</li>
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<li>Was essen unsere Kunden, wo kaufen sie das Essen ein?</li>
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<li>Welche Gaststätten besuchen unsere Kunden?</li>
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<li>Welche anderen Biere trinken sie?</li>
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<li>Was geben unsere Kunden für Lebensmittel aus?</li>
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<li>Regional? Bio?</li>
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<li>...</li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Do we use Open Source Software?</h2>
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<p class="text-intro">
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Yes we do!
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Webserver is running Debian Bullseye with Nginx</li>
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<li>Blog on Homepage is build with Pelican</li>
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<li>Font for labels and homepage is under OFL</li>
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<li>Collaboration with Nextcloud on web server</li>
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<li>Mailserver Debian Bullseye, Postfix, Dovecot, Rspamd, MariaDB</li>
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<li>Code organisation of Homepage and other projects done with Git and Gitea</li>
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<li>Other projects: PLC of our labeling machine is arduino compatible</li>
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<li>Backup of all that by rdiff-backup</li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Are We the First / Only Open Source Brewery</h2>
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<p class="text-intro">
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No, and that is a good thing!
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>FreeBeer.org -> CC BY-SA 4.0 since 2005</li>
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<li>Nerdbrewing.se -> no idea about license since 2015</li>
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<li>Modern Times beer since 2012</li>
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<li>Even Brewdog releases all recipes</li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Open Source Projects for Brewers</h2>
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<p class="text-intro">
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Well, you find a lot of free as in beer stuff...
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</p>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>ArdPressureFiller</h2>
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<p class="text-intro">
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pressure filler for beer botteling
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Two github repositories, one for code, one for 3D printed parts</li>
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<ul><li><a href="https://github.com/cherryphilip74/ArdPressure_filler">Parts</a></li>
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<li><a href="https://github.com/MaxN68it/ArdPressure_software">Code</a></li></ul>
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<li>Like so often, no license mentioned, just released on github.</li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>BrewPi</h2>
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<p class="text-intro">
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Automatisation of your home brewery with a RaspberryPi
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>GNU Affero General Public License v3.0</li>
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<li><a href="https://www.brewpi.com/">Homepage</a></li>
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<li><a href="https://github.com/BrewPi/firmware">Github</a></li>
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</ul>
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</div>
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<!--
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<div class="wrap alignright">
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<figure><img src="/slides/static/images/brewpi.png" alt="BrewPi" width="30%"></figure>
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</div> -->
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>BrewUNO</h2>
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<p class="text-intro">
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Automatisation of your home brewery with an ESP 8266
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Homemade License</li>
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<li>"It's permitted to modify for personal use. It's not permitted to distribute the modified project."</li>
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<li><a href="http://www.brewuno.com/">Homepage</a></li>
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<li><a href="https://github.com/uncodead/BrewUNO">Github</a></li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>iSpindel</h2>
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<p class="text-intro">
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Electronic Hydrometer with ESP 8266
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>Homemade License</li>
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<li>"It's permitted to modify for personal use. It's not permitted to distribute the modified project. Modification can be distributed via the official iSpindel release only."</li>
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<li><a href="https://www.ispindel.de/">Homepage</a></li>
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<li><a href="https://hackaday.com/2017/03/01/iot-device-pulls-its-weight-in-home-brewing/">Article in Hackaday</a></li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>freibier.cc EtiMa</h2>
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<p class="text-intro">
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Control for Chinese labeling machine MT-50, LT-50 ....
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</p>
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</div>
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<div class="wrap alignleft">
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<ul>
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<li>GPL V3</li>
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<li><a href="https://git.freibier.cc/vesper/EtiMa">Git</a></li>
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</ul>
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</div>
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</section>
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<section>
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<div class="wrap aligncenter">
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<h2>Slides</h2>
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<p class="text-intro">
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Slides can be found here: <a href="https://freibier.cc/slides/211003/">https://freibier.cc/slides/211003/</a>
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</p>
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</div>
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</section>
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</article>
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<p>An <a href="https://github.com/webslides/webslides">open source solution</a>, by <a href="https://twitter.com/webslides">@webslides</a>.</p>
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