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< title > Freibier.cc, Aufbau der Marke< / title >
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< p class = "logo" > < a href = "index.html" title = "Freibier.cc, open source beer from Regensburg" > Freibier.cc, Aufbau der Marke< / a > < / p >
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< h1 > < strong > Freibier.cc< / strong > < / h1 >
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< h2 > Aufbau einer Marke im Craft Bier Bereich< / h2 >
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< p class = "text-intro" >
Sven Wagner
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< section >
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< h2 > Wer steht hier?< / h2 >
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< p class = "text-intro" >
Sven Wagner
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< ul >
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< li > Ausbildung zum Brauer und Mälzer in mittelständischer Brauerei, 1996 - 1998< / li >
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< li > Studium zum Diplom-Braumeister, TU München Weihenstephan, 1998 - 2002 < / li >
< li > Fast 20 Jahre Inbetriebnehmer für Brauereien weltweit< / li >
< li > 2016 Mitbegründer Waschraumbrauerei< / li >
< li > 2020 Mitbegründer freibier.cc < / li >
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< section >
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< h2 > Wer steht hier nicht?< / h2 >
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Dr. Michael Eberhard
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< div class = "wrap alignleft" >
< ul >
< li > 2016 Mitbegründer Waschraumbrauerei< / li >
< li > 2020 Mitbegründer freibier.cc < / li >
< / ul >
< / div >
< p class = "text-intro" >
Lola
< / p >
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< ul >
< li > 2016 Design Waschraumbrauerei< / li >
< li > 2020 - bis heute, Design freibier.cc < / li >
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< h2 > freibier.cc< / h2 >
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Open Source Bier aus Regensburg
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< / p >
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< li > Kleine Single Batch Brauerei< / li >
< li > Alle Rezepte werden unter einer Open Source Lizenz veröffentlicht, CC-0< / li >
< li > Alle verwendeten Materialien mit Lieferant und Chargennummer werden veröffentlicht< / li >
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< section >
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< h2 > Wie alles begann< / h2 >
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< p class = "text-intro" >
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Wie eine Linuxkonferenz die Marke begründete
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< ul >
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< li > Die Firma war gegründet, aber wir hatten keine Idee einer Marke, einer Geschichte zum Bier, etc.< / li >
< li > Anfrage einer < a href = "https://wiki.debian.org/DebianEvents/de/2021/MiniDebConfRegensburg/" title = "MiniDebConf Regensburg" > Linuxentwicklerkonferenz< / a > , ob wir für sie ein Bier brauen wollen.< / li >
< li > Hinweis, dass das Bier mit den < a href = "https://de.wikipedia.org/wiki/Debian_Free_Software_Guidelines" title = "DFSG" > DFSG< / a > kompatibel sein sollte.< / li >
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< h2 > Lizenz für die Rezepte< / h2 >
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< p class = "text-intro" >
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Warum verwenden wir die CC-0?
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< / p >
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< ul >
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< li > In Deutschland wird Rezepten die erforderliche Schöpfungshöhe aberkannt, um sie lizenzieren zu können.< / li >
< li > Deshalb die Veröffentlichung in die Puplic Domain unter CC-0< / li >
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< h2 > Die Kunden< / h2 >
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< p class = "text-intro" >
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Wer kauft eigentlich unser Bier?
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< / p >
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< ul >
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< li > Was lesen unsere Kunden, was schauen sie für Filme, Kino oder Streaming?< / li >
< li > Spielen sie am Computer, wenn ja, was?< / li >
< li > Was essen unsere Kunden, wo kaufen sie das Essen ein?< / li >
< li > Welche Gaststätten besuchen unsere Kunden?< / li >
< li > Welche anderen Biere trinken sie?< / li >
< li > Was geben unsere Kunden für Lebensmittel aus?< / li >
< li > Regional? Bio?< / li >
< li > ...< / li >
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< h2 > Darf ich ihnen Björn vorstellen?< / h2 >
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< p class = "text-intro" >
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So sieht unser "Standardkunde" aus:
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< / div >
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< li > Eher gehobene Mittelschicht, kritisch, hinterfragt Dinge gerne< / li >
< li > Technisch, und digital affin, nicht so leicht mit irgendwelchen Gadgets zu überraschen< / li >
< li > Dinge müssen Hand und Fuß haben< / li >
< li > Genuss nicht abgeneigt, konsumiert bewusst< / li >
< li > Bier als Lebens- und Genussmittel< / li >
< li > Qualitativ, regional, saisonal, gerne auch mal bio, vegetarisch, ... aber nicht sklavisch< / li >
< li > Interesse an Neuem, genauso wie Wiederentdeckung von altem Neuen< / li >
< li > Gibt eher mehr Geld für Lebensmittel aus, als der Durchschnitt, aber kein Interesse an reinen Luxusgütern.< / li >
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< h2 > Das Moodboard< / h2 >
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< p class = "text-intro" >
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Wie soll das Design jetzt aussehen?
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< / p >
< / div >
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< img src = "./static/img/moodboard.png" width = "50%" height = "50%" alt = "Screenshot des Moodboards" >
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< / div >
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< h2 > Ein Logo muss her< / h2 >
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Erste Logoentwürfe
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< img src = "./static/img/logo1.png" width = "50%" alt = "Erste Logoentwürfe" >
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< h2 > ArdPressureFiller< / h2 >
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pressure filler for beer botteling
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< li > Two github repositories, one for code, one for 3D printed parts< / li >
< ul > < li > < a href = "https://github.com/cherryphilip74/ArdPressure_filler" > Parts< / a > < / li >
< li > < a href = "https://github.com/MaxN68it/ArdPressure_software" > Code< / a > < / li > < / ul >
< li > Like so often, no license mentioned, just released on github.< / li >
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< h2 > BrewPi< / h2 >
< p class = "text-intro" >
Automatisation of your home brewery with a RaspberryPi
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< li > GNU Affero General Public License v3.0< / li >
< li > < a href = "https://www.brewpi.com/" > Homepage< / a > < / li >
< li > < a href = "https://github.com/BrewPi/firmware" > Github< / a > < / li >
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< h2 > BrewUNO< / h2 >
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Automatisation of your home brewery with an ESP 8266
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< li > Homemade License< / li >
< li > "It's permitted to modify for personal use. It's not permitted to distribute the modified project."< / li >
< li > < a href = "http://www.brewuno.com/" > Homepage< / a > < / li >
< li > < a href = "https://github.com/uncodead/BrewUNO" > Github< / a > < / li >
< / ul >
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< h2 > iSpindel< / h2 >
< p class = "text-intro" >
Electronic Hydrometer with ESP 8266
< / p >
< / div >
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< ul >
< li > Homemade License< / li >
< li > "It's permitted to modify for personal use. It's not permitted to distribute the modified project. Modification can be distributed via the official iSpindel release only."< / li >
< li > < a href = "https://www.ispindel.de/" > Homepage< / a > < / li >
< li > < a href = "https://hackaday.com/2017/03/01/iot-device-pulls-its-weight-in-home-brewing/" > Article in Hackaday< / a > < / li >
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< h2 > freibier.cc EtiMa< / h2 >
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Control for Chinese labeling machine MT-50, LT-50 ....
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< li > GPL V3< / li >
< li > < a href = "https://git.freibier.cc/vesper/EtiMa" > Git< / a > < / li >
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< h2 > Slides< / h2 >
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Slides can be found here: < a href = "https://freibier.cc/slides/211003/" > https://freibier.cc/slides/211003/< / a >
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